advertising through a consumer lens
It’s estimated that we see around 300 advertisements a day. Factor in a big, commercial-driven city like Los Angeles, and that number triples. We’re used to seeing advertising that goes through layers of approval, countless focus groups, and passes over numerous executive desks. It’s a process that takes a ton of time, energy, resources and usually--a huge advertising budget.
Curiocity wants to cut out all the middle men and go straight to the consumer.
We create advertising through a consumer lens.
We don't want to review you. If we create an adVid for you, we're already fans. We also don't want to represent you. We don't make videos that drive home a company's slogan or jingle--instead, we want to show Curiocity's reasons for loving your work. The goal is to get a true representation of the consumer’s positive experience with your business.
Today’s consumers are saturated with content and getting savvier with every click. They can see corporate advertising from a mile away, and it often joins the rest in a blur of images.
Curiocity aims to give consumers a 360 degree experience through the eyes and personality of a consumer. adVids are a quick but thorough and fun look at what you do best.
We’re a small, two-person operation that provides a full range of services. There's nothing overly slick about adVids. But that means we're able to create them with practically zero interference: no microphones, no lights, and a very small camera.
Because Curiocity is streamlined and low maintenance, we're able to make adVids for a very reasonable cost.
Curious? Learn how to get Curiocity to create an adVid for you!
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how we do it
what we do
We love you! Really, that’s the first step. If Curiocity agrees to do an adVid for you, we already think you’re fantastic. That’s why adVids are always positive and always unique--you’re paying Curiocity to create the ad, but the content is entirely consumer-generated.
Curiocity visits your store/factory/classroom and experiences it the way a consumer would. We shop, investigate, learn. Either Joy or Corey will host your adVid. Learn about Joy and Corey here.
Curiocity creates an adVid just for you which includes tightly edited HD footage, a carefully crafted script that extols the virtues of your business, and original music composed just for you. See some examples here.
Curiocity posts your HD adVid on the LACuriocity YouTube channel, and then you’re free to use your adVid in any way you like--on your website, a blog, an e-newsletter....the sky’s the limit! If you’d prefer your adVid in another format (DVD, .mov file, .m4v) we can do that, too.
Done! That’s it! Easy! Curiocity gets to help spread the word about your business and you get a hip, fun adVid shot through a consumer lens!
what & how
